How To Expand Online With Performance Marketing

A couple of weeks ago we had a great article shared with us by Richard Green from Hot Deals and James Kitchener from Jack Media on The Secret to Affiliate Marketing for Marketers. This week they have kindly shared with us this handy infographic with some useful information on ways to expand online with performance marketing.

It is important to note that sometimes performance marketing and affiliate marketing are referred to as one in the same thing. However, affiliate marketing is actually a component of performance marketing. Think of performance marketing as being much broader for any online marketing that is paid for based on it’s performance rather than a set price.

The infographic below from Jack Media has some really handy sense checks that are worth a few minutes reviewing to see if you have missed anything in terms of making sure your website is up to scratch first. If you then follow the ‘yes’ and ‘no’ answers it will help you to gauge what your next steps might need to be when it comes to growing your database and your sales. If you would like to view a larger version of this infographic please click here.

Hungry for more? If you are interested in finding out what the expected trends are for performance marketing in 2013 make sure you check out the Performance Marketing Guide for 2013 which was released yesterday.

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Calie Salter

Managing Director at Marketing.com.au

Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.

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