You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re… READ MORE
Making the Most of Your Advertising Spend: Examples of Advertising Budgets
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If… READ MORE
A Step-By-Step Guide to Marketing Budget Plans
Regardless of whether you own a small business or are the managing director of a multi-million dollar corporation, marketing is vital to the growth and profitably of your business. The problem is, many businesses still don’t allocate adequate resources to marketing, or even worse, spend their marketing budget haphazardly. Many businesses, particularly start-up business, make… READ MORE
International Marketing and Market Entry
Are you lucky enough to have conquered the domestic market? Thinking about going global, taking over the world? Before you embark on world domination, have a quick read of our beginners guide to international marketing and market entry. Here at marketing.com.au, we find that a good old pros and cons list can be very helpful… READ MORE
A Beginner’s Guide To The Product Life Cycle
So…what is a product life cycle I hear you ask? Is it just another technical term some grumpy old, elbow-patched academic has dreamt up? The short answer is no. Every self-respecting marketing professional should have at least a basic knowledge of the product life cycle and (ideally) how to make it as long as is… READ MORE
How To Expand Online With Performance Marketing
A couple of weeks ago we had a great article shared with us by Richard Green from Hot Deals and James Kitchener from Jack Media on The Secret to Affiliate Marketing for Marketers. This week they have kindly shared with us this handy infographic with some useful information on ways to expand online with performance… READ MORE