Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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Work Different
October 1, 2020 @ 11:00 am - October 2, 2020 @ 1:00 pm
How to rethink and reinvent research
Join us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats, Chobani, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world.
Day 1 | Oct 1 – 11am AEST, 9am SGT | 2 hours
Move fast by eliminating the lagtime
Maria Veronina // Chobani + Steven Wengrovitz // Uber Eats + Jesse Purewal // Qualtrics
Tune into a live panel discussion to see how UberEats and Chobani are using real-time feedback to help their organisations take quick action in times of change.
Getting buy-in on urgent action-taking
JD Schramm // Academic Leader, Author + Kitty Xu // Pinterest
Discover how compelling storytelling combined with actionable data can help rally your organisation in times of crisis.
Day 2 | Oct 2 – 11am AEST, 9am SGT | 2 hours
Every voice matters
Emily Geisen // Qualtrics XM Scientist + Mandy Sha // Research Director
The old way of collecting data wasn’t designed with Diversity and Inclusion in mind. In this Q&A, we’ll discuss ways to ensure every voice is heard — not just the ones who look, think, or act like us.
Listen before you act
Matt Dixon // Tethr + Jacqueline Lance // City National Bank
Taking the right actions starts with listening to the right people. Join this live Q&A session as we discuss the importance of using multiple listening channels and how to choose the most relevant ones.
Featuring:
JD Schramm, EdD
Lecturer, Author
Stanford University
Since 2002 JD Schramm has taught thousands of students at Stanford University, Columbia, and NYU to communicate more effectively. In 2020 he released his first book, Communicate with Mastery, based on his work establishing the communication curriculum at Stanford’s Graduate School of Business.
Kitty Xu, PhD
Quantitative User Experience Research Lead
Pinterest
Kitty joined Pinterest as the second quantitative user experience researcher on the Research team, and has been building and scaling the discipline for the past 4+ years within the company. Prior to Pinterest, she spent a decade in academia doing neuroscience research and holds a PhD in Cognitive Neuroscience from Johns Hopkins University.
Maria Veronina
Strategic Planning Manager
Chobani
Maria Veronina is a passionate and experienced marketing, innovation & strategy expert, she is currently heading the strategic planning process and long-term growth strategy development at Chobani. Maria has over 10 years of experience in different areas of marketing, having worked in top-tier FMCG for such companies as L’Oreal and currently Chobani, as well as growing businesses and academia. With a strong background in business, economics & research, Maria specialises in strategy, innovation, brand & experience management and consumer insights.
Steven Wengrovitz
Head of Research
Uber Eats
Steven Wengrovitz is currently the Head of Research at Uber Eats. Prior to Uber, he led research teams at Facebook, focusing on understanding and improving the relevance, quality, and user experience of advertising, news, and video on Facebook. Steven has spent the past 15 years researching consumer decision making and directing data driven, user centric product development in the media and technology space. He graduated from Wesleyan University, from which he also received a master’s degree in psychology, and lives with his husband, dog, and newborn daughter.
Mandy Sha
Research Director & Author of “The Essential Role of Language in Survey Research”
Mandy Sha directs research studies and increases the scientific body of knowledge through publications, international speaking engagements, and professional service. She is the lead editor of The Essential Role of Language in Survey Research (RTI Press, 2020) and co-authored The Sociolinguistics of Survey Translation (Routledge, 2019). Connect with Mandy at www.mandysha.com.
Emily Geisen
Senior Experience Management Scientist
Qualtrics
Emily Geisen is a senior experience management (XM) scientist with a survey methodology background. She specialises in questionnaire design (with a focus on usability) in order to improve data quality and reduce respondent burden. Emily has over 20 years of experience supporting multiple industries with their research projects.
Jacquelane Lance
Senior Vice President, CX Insights
City National Bank
As senior vice president and head of client experience insights for City National Bank, Jacqueline Lance has developed an innovative client feedback ecosystem. She leverages a wide range of data sources, including survey, interaction and operational data, to ensure that the organisation has a complete understanding of the client experience picture. Her insights fortify the strong, client-obsessed culture that City National has long been known for.
Matt Dixon
Chief Product and Research Officer
Tethr
As Chief Product & Research officer, Matt has responsibility for product strategy, product management, research and IP development. Prior to joining Tethr, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and, before that, was Group Leader of the sales, customer service and customer experience research and advisory practice at CEB, now Gartner.
