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AI is changing the way we work - from content and research to planning, strategy and delivery. This course gives you a full, working system that gets results from day one. Key learnings AI Assistants (Custom GPTs, Gems or Agents) that work and sound like you Scalable AI workflows that save time and stay on-brand... READ MORE
The Digital Retail Summit brings together senior executives from leading retailers for strategic discussions on optmising tech stacks, driving customer retention and engagement, and channel strategy excellence — bringing ecommerce professionals and retail leaders together for meaningful industry dialogue. The digital retail landscape is constantly evolving. With cost-of-living pressures front of mind for customers, retailers... READ MORE
Join us for a dynamic full-day workshop, "AI-Powered Storytelling Masterclass," led by Steve Ballantyne, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers, business leaders, and creatives, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process. This workshop... READ MORE
Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support, only to realise that without a strong foundation in copywriting, it is difficult to judge quality, refine output or achieve meaningful results. This engaging 3 hour workshop bridges that gap. It brings together the... READ MORE