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Thought Leadership Series – Brand Management Masterclass

June 8, 2016 @ 8:30 am - 12:30 pm

This half-day workshop masterclass is designed for any manager or marketer who wants to learn the ins and outs of better brand management and marketing. The masterclass will examine practical key challenges of being a brand manager and use real-time examples as case studies to further help participants avoid the typical problems and pitfalls of bad brand management.

This masterclass will help participants to:

  • Learn concepts of brand equity and its connection to modern marketing.
  • Appreciate the risks of sales promotion and commodification.
  • Position or reposition of a brand
  • Learn the importance of brand architecture
  • Utilize brand strategy to energize marketing tactics


Cliftons Training Facility
Level 1, 440 Collins Street
Melbourne, VIC 3000 Australia
+ Google Map


Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website