Australian Social Media Statistics 2012 vs 2013

There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally.

One of our favourite online resources for Australian social media news and social media statistics is David Cowling’s website SocialMediaNews.com.au. David shares monthly updates of the latest social media statistics in Australia and if you haven’t had a chance to keep up to date we thought we’d do a bit of an overview of how the main social media channels fared in July 2012 compared to July 2013.

Not surprisingly, the proportion of Unique Australian Visitors/Active Australian Users is up 14% when comparing data from July 2012 with July 2013. Facebook and YouTube are still the favourite platforms amongst Australians, however, the biggest change in July 2013 (versus July 2012) was for Instagram (68%), Tumblr (52%), WordPress.com (49%) and LinkedIn (27%). Meanwhile Digg, StumbleUpon, MySpace, Delicious, Blogspot, Trip Advisor and Foursquare were all down on levels seen in July 2012.

Here’s a handy reference chart we put together based on David Cowling’s data below:

The Australian Government also runs the Digital Business website (digitalbusiness.gov.au) that has a section on Social Media you might find interesting. In April, they shared this great video written by international keynote speaker and best selling author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door) and we couldn’t agree more with how Natalie succinctly described the implications of this video for Australian businesses: “The Social Media Revolution video emphasises that people are talking about brands and products online, and consumers are more likely to trust peer reviews rather than advertising messages. So as a business or community organisation, you should be thinking about where these conversations about your organisation may be happening and whether you want to join them.” Here is the video:

Finally, just in case you missed them, here are a couple of other Marketing.com.au articles you might be interested in reading:

• 9 Social Networks You May Have Missed
• 6 Ways Social Media Can Help You Get Your Dream Marketing Job
• Sally Wood discusses having Social Media in the Marketing Mix
• Stephen Duggan introduced A Brave New World – Social Customer Relationship Management

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Calie Salter

Managing Director at Marketing.com.au

Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.

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