• Home
  • News
  • Marketing Events
    • Marketing Events Calendar
    • Submit An Event
  • Business Directories
    • Marketing Agencies
    • Advertising Agencies
    • Market Research Agencies
    • Market Research Recruitment
    • Event Management Agencies
    • Public Relations Agencies
    • Marketing Industry Associations
    • Industry Recruitment Agencies
    • Promotional Merchandise Agencies
    • Social Media Marketing Agencies
    • SEO & SEM Agencies
  • Marketing Tools
    • Marketing Plans
    • Marketing Publications
    • Marketing Jobs
    • Calculators
    • Media Research
    • Advertising Facts
  • Advertise
  • Write For Us
  • Subscribe

Marketing.com.au

Marketing news, events and resources

  • General
  • Advertising
  • Content Marketing
  • Market Research
  • Public Relations
  • SEM
  • SEO
  • Social Media

Why the Future of Content Will Be User Created & Controlled

November 16, 2018 By Shayen de Silva

Future User Generated Content

We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what is the natural evolution of UGC? The answer is user created and controlled content, a form of content that has already found its footing amongst… READ MORE

Importance of Adding Influencers to Your Content Marketing Strategy

August 7, 2018 By Katie Rose

Influencers in your content marketing strategy

If you’re looking to grow your business you first need people to buy your products and trust your brand. You’ll want to create reassurance within your target audience that when purchasing from you, they’ll receive high quality products and a good consumer experience. More often than not, users trek through customer review after customer review,… READ MORE

Will IGTV Change the Face of Video Marketing Forever?

July 13, 2018 By Annie Moon-Arkell

IGTV may change video marketing and how will it impact social media marketing

IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is capable of eating its competition: think Snapchat and Instagram stories. What Is IGTV? IGTV will focus on vertical video content up to 60mins long in… READ MORE

The Importance and Benefits of Collaborations in Creative Business

August 4, 2017 By Milenka Osen

Creative Collaboration

In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers may be one strategy that you can pursue, it can be helpful to take into account the creative ideas of everyone in your company. More… READ MORE

How to Increase Your Facebook Video Reach

May 2, 2017 By Sophia Beirne

Facebook Live

Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When featured in email marking campaign, a video leads to 200-300% increase in click-through rate, and when included on a landing page a video will convert… READ MORE

How to Optimise Your YouTube Channel

January 19, 2016 By Sally Wood

YouTube Logo

Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.

So, here’s a few tips towards optimising yours.

Statistics for Social Media Usage in Australia: What They Mean for Your Online Marketing Efforts

July 3, 2015 By Sally Wood

social media

Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.

October Lunch n Learn

October 27, 2014 By Marketing.com.au Team

The ADMA October Lunch n Learn will feature Eddie Mendez, Brand Strategist, at Google, who will be covering the topic of Getting Engaged… With YouTube! – ‘How to drive brand engagement with your consumer through YouTube’. From Van Damme’s epic split to the harlem shake, YouTube is where today’s culture is created, mashed up and… READ MORE

The Most Effective Social Media Campaigns Ever

April 23, 2014 By Sally Wood

Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your social media activity? Is your ground-breaking social media campaign having a real impact on your bottom-line? If your answer is no, then it’s time to… READ MORE

Creativa's Greatest Ever Practical Guide to YouTube Optimization

April 16, 2014 By Sally Wood

YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and the benefits it can bestow on your business, you need to make sure that you have all best practise video SEO (and YouTube optimization) tactics… READ MORE

Next Page »

Recent Posts

  • Marketing Events – February 2021
  • Top 5 App Store Optimisation Techniques
  • Why Are My Local Competitors Outranking Me?
  • Turn Mentions Of Your Brand Into Juice Passing Links
  • Marketing.com.au’s Top 10 Articles in 2020

Join Our Newsletter

For free updates on upcoming Australian events, articles and resources.

CONNECT WITH US

  • Facebook
  • Twitter

MAIN MENU

  • Advertise with Us
  • Write For Us
  • Submit An Event
  • List Your Business
  • Marketing Events
  • Business Directories
  • About Us
  • Contact Us

SEARCH BY CATEGORY

  • Advertising
  • Content Marketing
  • General
  • Market Research
  • Public Relations
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Social Media

Join Our Newsletter

For free updates on upcoming Australian events, articles and resources.

Copyright © 2021 Marketing.com.au · Terms & Conditions · Privacy Policy

  • Home
  • News
  • Marketing Events
    ▼
    • Marketing Events Calendar
    • Submit An Event
  • Business Directories
    ▼
    • Marketing Agencies
    • Advertising Agencies
    • Market Research Agencies
    • Market Research Recruitment
    • Event Management Agencies
    • Public Relations Agencies
    • Marketing Industry Associations
    • Industry Recruitment Agencies
    • Promotional Merchandise Agencies
    • Social Media Marketing Agencies
    • SEO & SEM Agencies
  • Marketing Tools
    ▼
    • Marketing Plans
    • Marketing Publications
    • Marketing Jobs
    • Calculators
    • Media Research
    • Advertising Facts
  • Advertise
  • Write For Us
  • Subscribe