We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what is the natural evolution of UGC? The answer is user created and controlled content, a form of content that has already found its footing amongst… READ MORE
If you’re looking to grow your business you first need people to buy your products and trust your brand. You’ll want to create reassurance within your target audience that when purchasing from you, they’ll receive high quality products and a good consumer experience. More often than not, users trek through customer review after customer review,… READ MORE
IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is capable of eating its competition: think Snapchat and Instagram stories. What Is IGTV? IGTV will focus on vertical video content up to 60mins long in… READ MORE
In today’s competitive business environment, it often takes a collaborative mentality in order to foster the highest level of success that you desire. While brainstorming sessions with your top managers may be one strategy that you can pursue, it can be helpful to take into account the creative ideas of everyone in your company. More… READ MORE
Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When featured in email marking campaign, a video leads to 200-300% increase in click-through rate, and when included on a landing page a video will convert… READ MORE
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.
The ADMA October Lunch n Learn will feature Eddie Mendez, Brand Strategist, at Google, who will be covering the topic of Getting Engaged… With YouTube! – ‘How to drive brand engagement with your consumer through YouTube’. From Van Damme’s epic split to the harlem shake, YouTube is where today’s culture is created, mashed up and… READ MORE
Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your social media activity? Is your ground-breaking social media campaign having a real impact on your bottom-line? If your answer is no, then it’s time to… READ MORE
YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and the benefits it can bestow on your business, you need to make sure that you have all best practise video SEO (and YouTube optimization) tactics… READ MORE