More than half a year has passed since COVID-19 emerged and spread across the world. Social distancing and lockdowns help in dealing with the COVID-19 pandemic, however, as a result, people have limited physical social interactions. During this time, social media platforms such as Facebook, Instagram, Twitter, Whatsapp, etc.have played an important role in maintaining… READ MORE
There’s now 6 million Australians on Linkedin. Few are using it to its full potential. Very few have figured out how this platform can be used effectively for marketing (to find new business) or for their careers (to boost their online reputation.) In this one day Linkedin training course we’ll teach you how. This is… READ MORE
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.
There’s plenty of hype and advice out there about the importance of a well-written individual LinkedIn profile, both for job seeking and general networking purposes. Yet the impact of a professionally crafted, engaging and interactive LinkedIn company page doesn’t seem to win as many headlines. LinkedIn is officially the world’s largest professional online network, with… READ MORE
Anyone reasonably familiar with social media and other internet forums would already know that keyword optimisation is an essential ingredient in the online marketing mix. Whether it’s for a business website or your LinkedIn profile, using keywords that align with what others are looking for (aka search engine optimisation*) is known to increase your chances… READ MORE
So, you’ve decided that 2015 is the year that you’re going to dominate social media. But, you’re not too sure where to begin. Why not begin with LinkedIn? LinkedIn is the world’s biggest professional online network, with more than 330 million members spread across over 200 countries. According to the professional networking giant, professionals are joining LinkedIn at a… READ MORE
Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media, it can be difficult to compete, especially if your budget and resources are low. However, getting consumer’s attention doesn’t need to be expensive – simply… READ MORE
Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with… READ MORE
There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian… READ MORE