Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookies obsolete in Chrome to increase web browsing privacy for users. However, unlike Safari and Firefox, which have blocked… READ MORE
How Google December 2020 Core Update Changed The Ways Of SEO For Businesses
The pandemic of Covid-19 had the least effects on Google during the entire 2020. Google made some significant changes to its search algorithm in the year 2020. As a result, Google officially announced a new core update on 3rd December 2020. Furthermore, algorithm updates are supposed to roll out more in the year 2021. The… READ MORE
A Complete Guide To Google’s Disavow Tool
Google offers a suite of tools within its Search Console that helps SEOs manage the way Google views and interacts with their site. One of the most useful and controversial tools provided to users over the years has been Google’s Disavow Tool. The Disavow Tool has been the subject of much discussion since its release… READ MORE
5 Tips to Getting Found on Google
With so many ways to advertise a business in 2020, it can be difficult to know which options to spend your time on. Gone are the days where you could place one advertisement in the Yellow Pages and be guaranteed a regular stream of local customers. Today, the concept of Yellow Pages hasn’t disappeared, it’s… READ MORE
10 SEO Trends You Can No Longer Ignore in 2019
2018 has ended and a brand-new year 2019 just arrived. Aren’t we excited for the new resolutions and new beginnings? Like new trends of everything, 2019’s SEO trends have made a remarkable entry. Google certainly changes all year round and so does the search engine optimisation. Thus, it is pretty much sure that we’ve some… READ MORE
How to Prepare Your Website for Google’s Mobile Mandate
Mobile optimisation is no longer a choice. Here’s how you can prepare your website for Google’s Mobile Mandate. What Is Mobile First Indexing? Mobile first indexing means that Google uses the mobile version of your website as the starting point for determining rankings. Previously, a website’s desktop experience was considered the primary version of a… READ MORE
The Top 5 Website Issues That Are Bad for SEO
Optimising rankings can be one of the toughest disciplines in digital marketing. The balance of keyword targeting, perfecting meta data, and sourcing quality backlinks can all be extremely draining on both time and resources. So naturally, no one wants to think their website build might be costing them some of their hard work. But quite… READ MORE
Why Does SEO Take So Long?
Why Does SEO Take So Long? Think of this, you’re driving on the freeway and you want to be ahead of someone that left an hour before you. They’re already up to their maximum speed of 100km/h and are miles in front. So, not only do you have to catch up to the speed that… READ MORE
The Rising Use of Ad Blockers and What You Can Do as Marketers
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online now through software known as ad blockers and it’s on the rise with 615 million devices using them, roughly 11% of Internet users. Essentially ad… READ MORE
How to Skyrocket Your Rankings Through Brand Mentions
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand stays on top of every Search Engine Results Page (SERP). This means that with the help of proper SEO utilisation, your brand’s webpage will be… READ MORE