Mobile optimisation is no longer a choice. Here’s how you can prepare your website for Google’s Mobile Mandate. What Is Mobile First Indexing? Mobile first indexing means that Google uses the mobile version of your website as the starting point for determining rankings. Previously, a website’s desktop experience was considered the primary version of a… READ MORE
Optimising rankings can be one of the toughest disciplines in digital marketing. The balance of keyword targeting, perfecting meta data, and sourcing quality backlinks can all be extremely draining on both time and resources. So naturally, no one wants to think their website build might be costing them some of their hard work. But quite… READ MORE
Think of this, you’re driving on the freeway and you want to be ahead of someone that left an hour before you. They’re already up to their maximum speed of 100km/h and are miles in front. So, not only do you have to catch up to the speed that they’re doing, but also go a… READ MORE
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online now through software known as ad blockers and it’s on the rise with 615 million devices using them, roughly 11% of Internet users. Essentially ad… READ MORE
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand stays on top of every Search Engine Results Page (SERP). This means that with the help of proper SEO utilisation, your brand’s webpage will be… READ MORE
Just like a paper filing system without labels, an Internet without tags would be total chaos. In a digital world where the expression ‘too much information’ is quite literally a practical concern, tagging has become a vital mechanism for sorting, cataloguing and storing the infinite morsels of information that reside on the Internet. Popularised with… READ MORE
If you can learn how to use and master Google AdSense, it can be a great tool through which to generate profit on your website or blog. Basically, you make money out from Google AdSense by hosting third-party advertising on your website or blog and profit is generated every time a user clicks on the advertising.
In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position
Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.