If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most probable response you’ll hear is that social media sites are your best bet. Why? It is because everyone knows that a massive number of internet… READ MORE
Advancing Analytics
The Advancing Analytic 2015 conference will answer questions raised on how to analyze and assess tremendous amounts of data that teach you about your customers, and how will machine learning impact the analytics industry. “Analytics is the way to transform and cultivate a smarter business and to stay ahead of one’s competition. Advancing Analytics will… READ MORE
Australian Social Media Statistics: 2013 vs 2014
Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with… READ MORE
Facebook Statistics in Australia: Use them to Stand Out from the Crowd
Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth understanding of Facebook statistics might give you a completive edge. Understanding Facebook statistics is a bit like using a megaphone; it will amplify your voice,… READ MORE
3 Ways To Up Online Sales In 2014
Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process,… READ MORE
Five Simple (and one complicated) Steps to Effective Market Research
Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time for a spot of market research. As with any type of research, the whole point of market research is to collate as much information as… READ MORE
Australian Social Media Statistics 2012 vs 2013
There is always a lot of buzz around social media. We thought that we’d cut through the hype, get back to basics and check out the raw data for the latest Australian social media statistics and find out what are the most popular platforms being used locally. One of our favourite online resources for Australian… READ MORE
What Is Content Marketing?
One of the key Australian trends for 2013 that we discussed in our article Marketing Predictions For Australian Marketers In 2013 was ‘Content is King’. Everywhere you look, people are discussing the importance of content marketing and why marketers need to develop a sound content marketing strategy to avoid being left behind. This week we… READ MORE
What You May Not Know About Baby Boomers
We thought we’d share with you this interesting infographic on Baby Boomers in Australia based on some research done by Mi9. Whether Baby Boomers are a focus in your marketing strategy or not, they are a growing demographic in Australia and should not be overlooked. A Baby Boomer is typically defined as someone who was… READ MORE
Digital Marketing Trends In Australia
We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through traditional marketing. However, for many of us, digital marketing is still… READ MORE