It’s a new decade and time to start working towards your 2020 business and marketing new year’s resolutions. We’ve collected the latest upcoming marketing conferences, workshops and events for you to get a head start. Here is January’s Marketing.com.au Australian marketing, advertising and business event round up.
If you want to plot out your entire 2020 networking calendar, head over to our Australian Marketing Conferences and Events Calendar. If there’s an event, conference or webinar we’ve missed submit the event here free.
Digital Marketing Social Networking Meetup
January 5, VIC
his will be a relaxed and friendly meetup for people interested in digital marketing. This is the perfect opportunity to: Meet people and expand your network, Learn about digital marketing, Grow your business, Earn backlinks, reviews and testimonials, Collaborate on projects, Overcome sticking points. Please note that this event will recur on a weekly basis – so it’s a perfect opportunity to build relationships and skills.
Customer Journey Mapping
January 9, NSW
About This Class Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
Internet Marketing Fundamentals 1 Day Training in Sydney
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online.
Blast Off Workshop (Sydney)
Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now. The Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity, focus and direction. The job of your marketing is not…
Digital Marketing Workshop
Are you sick of digital marketing overwhelming you? You are not alone! Most business owners admit they know they need digital marketing but have no idea where to start or what to do. What they produce never seems quite right and it is incredibly time-consuming. Its time to change that! 2020 is a brand new decade and its time to take your business to the heights you know you can take it to!
Digital Marketing Training – One Day Master Class
Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar. Suitable for business owners or employees looking to accelerate their digital marketing knowledge. Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America.
Create a Content Marketing Strategy in One Day
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018). So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?
Instagram, Influencers & Content
There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible? Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders, commercial and not-for-profit organisations.
Intro to Digital Marketing (APAC Livestream)
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities.
Blast Off Workshop (Canberra)
Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now. The Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity, focus and direction.
Sales Funnels to Grow Your Business
Sales Funnels – “we’re not closing sales, we’re opening relationships”. Cat Holmes will be demonstrating how to create sales funnels that are authentic and genuine, and with the aim of building long term relationships with clients over time. A sales funnel is also a relationship funnel. This sales funnel will take a cold audience (someone who doesn’t know you) and develops a relationship over time, leading to an offer.
Developing your 2020 Content Calendar
We will be holding a very hands-on morning on developing your content calendar for the new year. Bring along anything you’re working on for 2020 for show and tell! Come along to NetSquared Brisbane in partnership with Digital For Good. The International Meetup for charities and nonprofits wanting to use #tech4good #digitalforgood
Digital Marketing Bootcamp
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need!
How to build your credibility online
Get a practical plan to build your credibility online to attract the business, customers, and followers you want About this Event Are you tired of… – Failing to create traction online or deliver your message – Spending hours creating content that don’t deliver returns – Feeling overwhelmed with digital marketing options Being good at what you do is no longer enough.
ANZ Influencer, Millennial and Growth Hacking Marketing Forum
In this new age of customer experience, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer, Millennial and Growth Hacking.
Want more Australian conferences? Where to Next?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your Australian advertising and marketing events here.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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