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Digital Marketing Training – One Day Master Class

January 18

LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.

  • Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar.
  • Suitable for business owners or employees looking to accelerate their digital marketing knowledge.
  • Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America.
  • Small workshop environment to ensure high tutor attention, and tailor the day to your needs.

THE DAY’S CONTENT INCLUDES

  • Understanding your audience: Demographics & Building a Reporting Framework.
  • Launching a website: choosing web platforms, domain names, hosting.
  • SEO: Maximise FREE traffic from Search Engines using Audits, Tools and Techniques.
  • Paid Search: Google Search Ads, Google Shopping, Bing Ads.
  • Web Analytics: Conversion Rate Optimisation, Google Analytics. Building and testing killer landing pages. Site Structure.
  • Display & Retargeting: Google Display Network, Biddable Media on Adroll.
  • Social Media Community Building & Content Marketing: Facebook Ads, Hootsuite, Social Calendars, Article Development, Canva & More.
  • Email marketing: Mailchimp campaigns and automation.
  • Shopping Engines, Affiliate Networks & Couponing sites: eBay, Amazon, Ozbargain, Commission Factory