« All Events
Digital Marketing Training – One Day Master Class
LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.
- Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar.
- Suitable for business owners or employees looking to accelerate their digital marketing knowledge.
- Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America.
- Small workshop environment to ensure high tutor attention, and tailor the day to your needs.
THE DAY’S CONTENT INCLUDES
- Understanding your audience: Demographics & Building a Reporting Framework.
- Launching a website: choosing web platforms, domain names, hosting.
- SEO: Maximise FREE traffic from Search Engines using Audits, Tools and Techniques.
- Paid Search: Google Search Ads, Google Shopping, Bing Ads.
- Web Analytics: Conversion Rate Optimisation, Google Analytics. Building and testing killer landing pages. Site Structure.
- Display & Retargeting: Google Display Network, Biddable Media on Adroll.
- Social Media Community Building & Content Marketing: Facebook Ads, Hootsuite, Social Calendars, Article Development, Canva & More.
- Email marketing: Mailchimp campaigns and automation.
- Shopping Engines, Affiliate Networks & Couponing sites: eBay, Amazon, Ozbargain, Commission Factory