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Instagram, Influencers & Content

January 19 @ 9:30 am - 4:30 pm

There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible?

Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders, commercial and not-for-profit organisations.

The brands who are winning new customers and social interactions are creating content to delight their audience and it’s not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation.

We’ll also cover every imaginable technical aspect of Instagram, including intricacies of posting times, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles, Instagram paid boosting and of course, Instagram stories. (Yes, it’s a copy of Snapchat)

The presenter, Marcus Willis, is the force behind many wildly popular Instagram accounts, including @MelbourneToDo, which has amassed over 90,000 followers. Marcus also operates the Instagram marketing agency – Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion, hospitality, education, tourism and FMCG on accounts with over 500,000 followers.

Venue

WeWork – Melbourne
120 Spencer Street
Melbourne, VIC 3000 Australia