This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.
You will learn how to:
Define strategic content goals and create buyer personas
Explore the customer journey and develop content for every step of that journey
Streamline the process of planning, creation, publishing and governance of digital content
Create your content marketing Mission Statement
Work with editorial calendars to deliver consistently relevant and compelling content
Achieve stakeholder and management support for the ongoing strategy
Establish clear and measurable KPIs tied to business outcomes
