Towards the start or end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new way to advertise to and attract new customers.
Why Add Digital Signage This Financial Year
Digital signage has long been thought to be reserved to big businesses, however plenty of small businesses are starting to see the benefits of using digital signage to attract new customers. Some of the big benefits to all businesses using digital signage include:
- Capturing and securing the attention of potential customers
- Ability to grow social media engagement
- Reduces the time your customers feel like they are waiting for a service (such as in a medical centre)
- Allows a business to build trust and credibility with new customers and continue the trust that current and past customers already have in a business
- Easy to set up and maintain
- Easy to change the marketing message to suit promotions or messages that you wish to get out to customers
Choosing the Right Signage
As a small business, your marketing budget is never going to be the same size as those larger competitors; you need a way to get across how your business is different, and that often comes in the form of choosing the right signage.
Indoor digital signage allows you to deliver a range of messages to your potential and current customers. With options of still images, animation, or live video there are plenty of ways to target your desired market.
Outdoor digital signage is perfect for those one-off sales or announcements. With the ability to be installed almost anywhere, these outdoor signage displays have a big impact of people walking or driving past your business.
Custom designed signage allows you to customise the type of signage you need to suit your business. Teaming with a professional signage company means you can get the best signage to suit your needs, whether that be a LED scrolling display or a particular design that will help your brand stand out.
How Much to Spend on Digital Signage?
This is an area where many small business owners struggle – how much should they spend on marketing. A general rule of thumb is that you should budget an amount of your yearly turnover towards a marketing budget. That amount should cover your branding and any advertising and marketing that you wish to do throughout the year.
Surprisingly, digital signage can be quite affordable and should be able to fit into the budget for many small business owners. One of the bigger benefits is that once it is installed, digital signage is something you can keep reusing and refreshing as you need to, unlike printing posters and banners that often just have the one time use.
5 Reasons Why You Should Add a Budget for Digital Signage
1. Instant Effect
Whether you use indoor or outdoor signage there is an instant effect on everyone who passes by. Signage is noticed and the information is retained for longer which gives you the benefit of customers coming back to you when they need your product or service.
2. Save Money
When you think about how much money you’ve spent over the years printing posters, flyers or banners, you might be surprised to see how much you could have saved by turning to digital signage earlier. When you can easily change your marketing or promotion, you’ll find there’s no need to be regularly printing different forms of posters and banners.
3. Easily Share Content
Digital signage makes it so easy to share content and create engagement on your social media sites. Using still images, animation and video, you can share a large range of content on any given day.
4. Build a Brand Image
If you’re struggling to build your brand’s image, digital signage can help customers and clients understand your business and the products or services you offer. High quality displays with information that is relevant to your customers is a great way to build trust in a brand they may never have used before.
5. Tailor Messaging to Specific Clients and Customers
If your business provides a range of services and goods to a variety of target markets, digital signage gives you the option of targeting messaging and marketing to specific clients. This allows you to promote a product or service that one customer may be looking for, while in the next message, you can easily target a completely different customer or client – all in the one system.
There are so many great reasons for including digital signage in your marketing budget this coming financial year.
If you liked this article on signage and branding, check out these other Marketing.com.au articles:
- Why Your Business Should Invest in Digital Logo Design
- How Signage Can Boost Local Business Success
- 7 Ways To Get A New Logo Designed
Latest posts by Aaron Papandroulakis (see all)
- Prioritising Your Digital Signage to Get the Most Out of Your Business - August 15, 2019