Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why are they doing this? Advertising has changed, therefore the way we have design out company logos has to change also. Big brands are changing and adopting more minimal looks that will look sleeker on flat screens. This is why we are seeing a recurring pattern of flat logos that big to small brands are using to represent their company.
Digital Logo Design
Branding is much more than your website and logo design. Society these days is obsessed with social media and digital therefore your business must be integrating this into their marketing plan.
Having modern business design, offline and online is important as 48% of internet consumers will judge the credibility of a business through their online business design. Your logo design could be much more important to your business than you think as 94% of people would reject a business due to poor business design.
These days’ businesses are making mistakes by only rebranding aspects of their business such as logo design and leaving their social media accounts at the bottom of their priority list. Make sure you are integrating your logo into your social media plan, using it as your profile picture and making it relevant and interesting for your users.
Logo Design Changes
Instagram completely shocked its users when the brand changed their logo design. The brand went all out and created new designs for all of their digital elements. Ian Splatter, Head of Design at Instagram has said that Instagram’s new family of apps:
Layout, Boomerang, and Hyperlapse — also have a new, unified look. We carried the gradient through each icon and designed them on the same grid to make the system feel cohesive. We also updated the Layout and Boomerang icons to better represent what the apps help you create — a collection of photos or a mini video that loops forward and backward.”
Instagram is evolving, therefore, it makes sense that they are changing their company’s branding. Instagram understand that a good business has to evolve and change with technology as one day they will have created a great business story.
In 2016 it is important that your branding has voice that imitates your company’s culture and beliefs and as we are living in the digital age it is about time businesses started to jump on board.
Be a More Dynamic Brand
Every good business must make changes at some point. As your business starts to earn more revenue it will have more money to invest in professional design that is fit for your website and social media platforms. As technology has spread we have seen brands making their logos flatter to suit flat screen technology.
Love, at first sight, is real when it comes to online browsing much like a logo your web design is front door to your brand! To enhance your business’ selling potential you must ensure that your appearance and functionality online is maximised to its full potential.” – Repeat Logo
Do not be scared to change your logo design up, by contacting a professional logo designer it means you can make adjustments to your current logo that will give it a more millennial look.
Investing in Digital Design
Make sure that you have a professional logo designer create something special and unique for your business. As we are currently going through a technological revolution start-ups and micro-businesses must believe that marketing is needed to survive.
If your business is sailing through using unprofessional design not applying aspects of marketing to your business, then chances are your business will sink before it can swim.
Marketing is food. It’s the regular, sustained nourishment that gets your business where you want it — and keeps it there. You need it throughout the day, every day.” – Forty
A quality design may seem like an added extra however it will make the world of a difference when adding to your businesses professional reputation. Make sure that your logo is added to all aspects of promotion that your business is using. Small touches like a professional logo and email makes it more likely that people will reply, as well as generally exuding professionalism. Along with your company logo design ensure that your emails include a personal business title, address, phone, email, website and Twitter/Facebook links.
Start off your business with professional design. If you are committing time and resources to get your businesses aesthetic just right in the end it will pay off. Brand appearance is more important than ever. Consumers have high expectations of branding and they care deeply about the final product. With many businesses opting for either outsourced or in-house design, if a start-up has a poorly designed logo that was bought just a fraction of the price of a professional design, your customers will know.
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- Why Your Business Should Invest in Digital Logo Design - October 3, 2016