Our website launched back in 2011! Since then, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia.
We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, SEO marketing strategies, startup marketing, and that’s just the last few months!
Just in case you missed them, we’ve wrapped up the top ten popular Marketing.com.au articles we had in 2022:
1. Australian Marketing Events and Conferences Calendar
We love keeping marketers up to date with industry exhibitions, talks, webinars, and functions. Each month we collect the best marketing, tech and digital events covering a wide range of topics including, but not exclusively, social media, SEO, copywriting, event planning, and PPC advertising. The Marketing.com.au events calendar is popular, so submit your marketing event for free.
Plan your 2023 marketing events calendar.
2. 6 Free Marketing Plan Templates
2023 is a new year, so why not set your marketing up for business success? A well-crafted marketing plan can be your roadmap to carry out your 2023 marketing goals and convert those cold leads to sales. It can be hard to know where to start when creating your plan, especially when you’ve never created one before. Why not use a professional template to get started? Here’s our collection of marketing plan templates from Small Biz Trends, Smartsheet, and Business.gov.au.
Start drafting your 2023 marketing plan today.
3. 7 Practical Strategies to Promote Your Hospitality Business
The last few years were particularly challenging for hospitality businesses, there are many marketing strategies and tactics you can implement to help increase awareness and promote a steady flow of sales.
Here are our tips to promote your hospitality business.
4. 7 Free Marketing Budget Templates
Now you have your marketing plan sorted, you need to craft a marketing budget. It’s a financial plan and estimate of the costs involved in your promotional activities for your business and products/services. Unsure where to start? Marketing.com.au is here to help. Here’s our collection of marketing budget templates from Parcus Group, Microsoft, and NAB.
Download all seven free marketing budget templates.
5. The Pros and Cons of Different Advertising Mediums
The advertising landscape is becoming crowded with new platforms, mediums, and channels. Though with such a wide range of options, how do you know what advertising medium will work best to meet your goals, reach the right audience, and fit into your marketing budget?
Here are some popular advertising mediums and the pros and cons of each.
6. 10 Great Examples of Social Media Reputation Management
Does your business have social media channels? Or do you look after social media channels for a company? Social media can provide some interesting situations. From responding to customer requests to handling criticism. Here are some examples of reputation management on social media and what to do when things get tough.
We’ve collected 10 examples of social media reputation management to learn from.
7. 9 Killer Excel Templates For Marketers
Generally speaking, professional marketers are great with words, but not quite so confident with numbers. So, why not take the hassle out of your calculations by using some of the killer Excel templates for marketers below? I know, I know. You’re more at home in Word or PowerPoint, but take it from me, once you start using Excel templates, you won’t look back.
To get you off to a running start, we’ve compiled some amazing Excel templates for marketers. Happy browsing!
8. Marketing Plans
Marketing plans are beneficial to all businesses to build a solid foundation. Here are some handy pointers about marketing plans to get you started.
Learn more about creating a marketing plan for 2023.
9. Email Marketing Trends In 2022 That Are Here To Stay
When it comes to harnessing the power of digital channels for marketing, email marketing grabs the top spot. Over 89% of digital marketers use email marketing as a solid strategy for lead generation. There are a couple of reasons why email marketing has taken off as a successful marketing method and will continue to be so.
Get your email marketing ready for 2023.
10. Examples of Advertising Budgets
It’s clear by now that budgets are important in the marketing world. How does an advertising budget differ from marketing, public relations, or a simple business budget? Advertising budgets only to money spent on paid online, broadcast, and print advertisements. They do not include other elements of the marketing mix like a marketing budget does.
Find out how to develop an advertising budget with ROI.
In summary, marketers really love their budgets and planning tools! Are you ready to start marketing in 2023? You now have a framework to develop marketing plans, project advertising budgets, engage in professional development, and much more. We love content on business, advertising, and marketing. Share your knowledge and write and submit your article Marketing.com.au.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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