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B2B Marketers: Seven Steps for Writing a Killer Creative Brief

December 2, 2021

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it’s probably because the creative brief wasn’t rigorous enough, if there was a brief at all. It’s time to up your content game.

If you’re a B2B marketer, you know how much hard work goes into developing content, but you don’t begrudge it because content is king, right? And by “content” we mean customer-facing assets: blog posts, infographics, webpages, videos, podcasts, social posts, etc.

Unfortunately, all too often, the content is off the mark and assets don’t perform well. Usually, it’s because there wasn’t a rigorous creative brief with clear marching orders for your writer, designer, video team, creative agency, etc. A solid creative brief averts surprises, rework, and frustration that can happen late in the content review cycle.

Join us to learn:

  • What is a creative brief?
  • Why is the brief so critical to building great content?
  • What goes into a killer creative brief—the who, what, where, when, why, and how?
  • What are real-world examples of content done right?