It’s the last month of the decade. Attend interesting upcoming marketing conferences and events before it’s too late. Here’s December’s Marketing.com.au Australian marketing, business and advertising event round up.
Year In Review & Christmas Drinks – Melbourne
December 3, VIC
Melbournians, join us on Tuesday, 3 December 2019 as we look at 2019 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2020 and beyond. The day will see us look at the highlights of 2019 – including snippets from IAB events throughout the year – for those who may have missed out.
With an unprecedented rise in communications channels, news sources and social platforms, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question, and widely misunderstood within government organisations, now is the time to focus on how communications leaders should shape public sector reputation and Government strategy and initiatives as a whole.
Writing for the web one-day short course – Sydney
December 3, NSW
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences, creating great headlines and intros, formatting to improve readability, using links and subheads properly, search engine optimisation (SEO) tips, improving email newsletters/EDMs, writing for social media, usability and accessibility tips and much more.
Direct to Consumer Marketing Essentials December 4, VIC
Increase wine, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy. Implementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that encourage visitation, garner loyalty and generate more direct sales.
The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals, this event will address the most significant challenges being faced today and uncover the knowledge, strategies and technology to improve the impact and value of social media efforts.
Video Strategy Workshop for Marketing and Business Leaders – Melbourne December 5, VIC
The Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team.
Low Cost Marketing Tools for your Small Business – Casey Cardinia
December 5,VIC
This workshop “LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS” is being delivered as part of the ASBAS Digital Solutions program. Countless tools exist to assist with your online marketing. Whatever your need, there is likely a tool to help you: creating high-quality visual content, optimising landing pages, reviewing analytics, managing social media posts, and much more.
Understanding Marketing and PR for your Business December 5, VIC
Entrepreneurship Facilitation Service Event Series The free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge, and prepare you with the basics to build your entrepreneurial dream into a reality. Understanding Marketing and PR for your Business You are ready to take your business to market, but where do you start?
The Xmas Special | Shopify Meetup Perth
December 5 , WA
We’re welcoming key note speakers from Dear Systems and Block Branding to give awesome variety and maximum learning value. Plus, we have merchant presenters from the legendary Jim Kidd Sports, and Loaded Lifting sharing their ecommerce experience.
Digital Marketing Training in Perth for Beginners December 8, WA
This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers. This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more.
The Startup Grind APAC Conference presented by MYOB 2019 December 9, VIC
Startup Grind (in partnership with Google for Startups) proudly presents the second APAC regional startup conference! This Summer – The world’s largest independent startup community with 2m entrepreneurs, in 600 cities in 125 countries will host it’s second APAC regional conference in Melbourne. Dec 9-10th at the new Goldfield’s Theatre at the Melbourne Convention and Exhibition Centre.
Women in Digital Marketing & Business Meetup December 10, VIC
WIDM&B Christmas Drinks & Networking Evening The last Women in Digital Marketing event for 2019 will go off with a bang! This month will be all about celebrating the year and networking with this amazing female community! Drinks provided and weather-permitting we will make our way to the Inspire9 rooftop with 180 degree views of the CBD!
IAB Christmas Celebration – Sydney December 12, NSW
Join us on Thursday, 12 December 2019 for a few Christmas drinks in celebration of a great year of collaboration, as we look back over the year in review, celebrate our wins for 2019 and discuss where the industry is going in 2020.
Professional Services Marketing Workshop December 13, QLD
Take your marketing to the next level with this all day Marketing Planning Workshop designed especially for professional services. This action packed 1 day workshop will have you walk away with a ‘Marketing Plan’ for your practice.
About this workshop Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start.
Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance.
Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent. Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.
Pamela, a Certified Practising Marketer, is an award-winning digital marketing strategist. She has delivered results for over 600 local and global products/services; gaining award recognition for content development, website strategy, and innovative digital solutions.
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
