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Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way.
In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance.
The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.