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Content Marketing For Beginners | December 18

December 18, 2019 @ 8:00 am - 5:00 pm


About This Class

Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way.

In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar, to measuring performance.

The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.


  • Learn how and why producing original content can benefit your brand
  • Learn how to create continuous, unique content that both engages readers and achieves your business goals
  • Learn the three steps to approaching content strategy:
    1. What type of content should your brand create?
    2. How should you speak to your customers/readers?
    3. How do you create a map/plan for your content?


  • Some knowledge of marketing is helpful, but not required
  • Laptops not necessary, slides will be made available to attendants.


General Assembly Sydney
Level 2, 1 Market Street
Sydney, NSW 2000 Australia


General Assembly Sydney