COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Writing Compelling Creative Briefs for Better Advertising
September 28, 2020 @ 7:00 pm - 7:30 pm
In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives.
We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.
We will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve, when.
Takeaways
What are the essential elements of a creative brief
Where to find the information needed to complete the essential elements
How to write those elements in a clear succinct way
When to involve others in the process of writing the brief
