Finding unique and interesting ways to display content is becoming increasingly important for marketers. Obviously, quality content is your number one priority. However, you first want to capture the potential readers attention so that you can hook them in. We are visual beings, when something looks visually appealing, we’re more likely to check it out. Why do you think infographics and social sharing platforms like Pinterest and Instagram have become so popular?
Marketers can use this to their advantage. It is worth taking a little extra time to stop and think about the content you’re distributing and find ways to make it more visually appealing. That’s where great typography, icons and images can help and we’ve got some great resources to share to get you started.
So what is Typography? Typography broadly refers to the design and artistic arrangement of characters or text to form fonts for written communication. Graphic Designers can be the perfect asset to have when it comes to creating visually appealing content. However, if the budget won’t allow for it and you fancy a little DIY, the Internet has made design more readily accessible. Word of caution, remember for large blocks of text to always choose a font that is simple and easy to read. If you get too creative, it can become too cumbersome and annoying for readers and they’ll just move on.
We’ve put together some handy resources for you to test out and stimulate that right side of your brain. We are not affiliated with any of these websites. This article is meant for information sharing purposes only. Please make sure you read the terms and conditions on each website before using them.
Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.
