The importance of having a website that is easy to use, looks professional, and drives traffic and sales, cannot be underestimated. Nowadays, a business’ online presence is critical to their overall success. However, the Internet is still littered with web design and development flaws. Is your business guilty of any? Read on to discover some… READ MORE
How to Use Web Design for Brand Recognition and Impact
How successful is your corporate branding strategy? To find out, look no further than the “New vs. Returning” statistic in your website’s analytics software. On average, return visits account for about 25-50 percent of a website’s total traffic. Does that figure surprise you? If your website’s engagement statistics such as the bounce rate and average… READ MORE
7 Tips for Boosting Online Conversions with Design
“200% ROI”, would be music to anyone’s ears. It’s a goal that most marketers dream to achieve and entrepreneurs even more so. Most people would generalise the results by saying, “They had a good marketing campaign or team behind them.” And that may be true. But what is more significant is the campaigns conversion success…. READ MORE
Breakfast Seminar – Design, Branding & The Digital Environment
Join the Melon Media team and very special guest speakers for a breakfast seminar of interesting discussion around the topics of design, branding and responsive website design. There is time for Q&A at the end of each presentation and you will have the opportunity to network with your peers. 100% of ticket proceeds goes to… READ MORE
How To Design Landing Pages That Increase Your Sales
‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how to make it happen? Let’s take it from the top; a landing page is a web page. It targets a specific audience, offers them something… READ MORE
Typography, Icons and Images…Oh My!
Finding unique and interesting ways to display content is becoming increasingly important for marketers. Obviously, quality content is your number one priority. However, you first want to capture the potential readers attention so that you can hook them in. We are visual beings, when something looks visually appealing, we’re more likely to check it out…. READ MORE
7 Ways To Get A New Logo Designed
When it comes to branding, we all know the importance of your visual identity to customers. That is why a logo is important to any brand, to help customers to remember you and what you stand for. It also helps give your business a more professional look to help you to stand out from your… READ MORE