With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube.
Google claims that advertisers will “reach viewers around the corner or across the global on YouTube, the world’s largest video community”. This is not news to the rest of us. What is news is that it has taken so long for Google to wake up to this fact.
Using AdWords for video, advertisers can market on sites across the Google Display Network which, according to Google, reaches 89% of online users. As with all AdWords services, advertisers pay only when users actually watch their advertisement.
According to Google, 800 million people visit YouTube every month, making this online advertising medium as effective as television when it comes to raising brand awareness. Furthermore, Google claims that, through the use of video advertising, website traffic can be increased by an average of 20% and search queries increased by 5%.
The new AdWords for video product will enable users to better understand the effectiveness of video campaigns on YouTube through tools which quantify how many people viewed the whole video, visited the advertisers’ website after viewing the video and shared the video.
To entice new advertisers, Google is promoting an incentive for new users with a launch promo. Any companies that have not used YouTube in the past are entitled to a $75 credit when they sign up to Google’s new service. This is enough for a month long campaign which reaches 1,500. Google may have been slow on the uptake, but now that they are in the market, they are taking the bull by the horns.
Sally has worked in marketing, communications, and PR for over 15 years. She is the Chief Wordsmith at Wordly: a copywriting and content marketing agency that works predominantly with WordPress powered websites.
With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube.
