The healthcare industry has traditionally been slower in taking advantage of online marketing opportunities than other industries with a less location-based mentality. Healthcare businesses may focus more heavily on local advertising because most people want to find a local GP, dentist or pharmacy (although they may be more willing to travel when visiting a specialist)…. READ MORE
Google Launches AdWords for Video
With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube. Google claims that advertisers will “reach viewers around the corner or across the global on YouTube, the world’s largest video community”. This is not news to the rest of us. What is… READ MORE