Management consultant and author Peter Drucker once said, “You can’t manage what you can’t measure.” This means that in order to achieve success, businesses and startups need to have well-defined and trackable metrics.
Google Analytics is a tool designed to help businesses track the performance of their website or application through a variety of metrics. Like most tools, Google Analytics comes with default settings that are customisable. To ensure that business decisions are based on the correct information, it’s vital that Google Analytics is customised to suit the businesses’ specific goals and needs.
At our event, Unearth your Audience: Data Accuracy and Goal Setting in Google Analytics, improve your Google Analytics dashboard by: