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The Future of Digital Advertising

April 28, 2015 @ 8:00 am - 1:00 pm

$195 – $295

This event will discuss various topics and cover what is shaping, influencing and driving digital advertising and marketing through this year and the next.

What if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015, consumers don’t “go online” anymore, we are all online, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another, marketers need to more efficiently connect with consumers, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing.




RMIT City Campus – Storey Hall
Building 16, Level 7, "Green Brain". 342 Swanston Street
Melbourne, VIC 3000 Australia
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+61 2 9248 7900
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