Marketing news, events and resources
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Responsible Marketing Update: Legitimate Interest
January 24, 2023
The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA, Data Compliant, and Macmillan Cancer Support.
Head online with Chris Combemale, DMA CEO, to explore the key changes in the data protection legislative environment.
Chris will also outline the DMA’s new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.
Plus, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.
Chaired by Chris Combemale, CEO, DMA, you’ll also hear from:
- Victoria Tuffill, Managing Director, Data Compliant
- Pete Meacham, Fundraising & Marketing Compliance Manager, Macmillan Cancer Support
- Matt Radford, EDI & Vulnerability Consultant
