Want to make your emails impossible to ignore? Learn how to plan, create and optimise email campaigns that convert.
Think email marketing is past its prime? Think again.
Email is one of the most effective and profitable digital channels. But only when used strategically.
This course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers.
You’ll learn to write compelling copy, build effective layouts and segment your audiences for maximum relevance.
You’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement, inbox placement and conversions across every send.
What you’ll learn
You’ll gain the practical skills to plan and execute impactful, results-driven email campaigns. By the end of this course, you’ll be able to:
Develop a customer-centric email strategy that supports your marketing goals
Write, design and structure emails that drive engagement and conversion
Use data to segment audiences and personalise content for maximum impact
Ensure every campaign is compliant with current spam and privacy regulations
Test, measure and optimise campaigns to improve performance over time
