Marketing news, events and resources
Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you. Privacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation. This short course unpacks the Privacy Act 1988 (Cth), the Australian Privacy Principles and the latest privacy law reforms... READ MORE
Want to feel confident with data and analytics? Learn how to decode your marketing data with this accessible, expert-led course. Ready to make data your superpower? This course breaks down the complex world of digital analytics into straightforward strategies you can use to boost performance. From metrics and media attribution to Google Analytics, you’ll explore... READ MORE
Want to make your emails impossible to ignore? Learn how to plan, create and optimise email campaigns that convert. Think email marketing is past its prime? Think again. Email is one of the most effective and profitable digital channels. But only when used strategically. This course will show you how to plan and execute campaigns... READ MORE
Turn customer understanding into business growth. In today's data-rich world, the real competitive edge doesn't come from more information - it comes from the ability to turn data into insights that spark strategy and action. Insights, Strategy, Action! is an immersive, hands-on program that equips marketers, researchers and business leaders with the tools to transform... READ MORE