At this event you will learn about a technical topic explained in a non-technical way. You will learn how to apply theories into real world examples. Unlock the power of data to power decision making and campaign planning. How to apply a metrics framework to an any digital campaign, understand digital datasources, Accurately attribute conversions in a multi-channel campaign. Through an engaging and hands-on approach this course will also cover driving conversions through effective targeting; Campaign flow and media attribution; Finding and developing the right data.