We understand that the circumstances surrounding COVID-19 are having a huge and resounding impact on the entire Australian community.

One of these impacts is the cancellation of physical events, conferences and meetups.

During this time, we will be sharing digital events locally and internationally that you can attend online from the comfort of your home. This will help you to keep learning, improving your skills and networking.


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Content Strategy Workshop

October 19, 2017

$795 – $995

This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.

​You will learn how to:

  • Define strategic content goals and create buyer personas
  • Explore the customer journey and develop content for every step of that journey
  • Streamline the process of planning, creation, publishing and governance of digital content
  • Create your content marketing Mission Statement
  • Work with editorial calendars to deliver consistently relevant and compelling content
  • Achieve stakeholder and management support for the ongoing strategy
  • Establish clear and measurable KPIs tied to business outcomes


Karstens Sydney
111 Harrington Street
Sydney, NSW 2000 Australia
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0433 457 342