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Content Strategy Workshop

October 19, 2017

$795 – $995

This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.

​You will learn how to:

  • Define strategic content goals and create buyer personas
  • Explore the customer journey and develop content for every step of that journey
  • Streamline the process of planning, creation, publishing and governance of digital content
  • Create your content marketing Mission Statement
  • Work with editorial calendars to deliver consistently relevant and compelling content
  • Achieve stakeholder and management support for the ongoing strategy
  • Establish clear and measurable KPIs tied to business outcomes


Karstens Sydney
111 Harrington Street
Sydney, NSW 2000 Australia
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0433 457 342