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COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
- This event has passed.
Content Strategy Workshop
October 19, 2017
$795 – $995This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.
You will learn how to:
- Define strategic content goals and create buyer personas
- Explore the customer journey and develop content for every step of that journey
- Streamline the process of planning, creation, publishing and governance of digital content
- Create your content marketing Mission Statement
- Work with editorial calendars to deliver consistently relevant and compelling content
- Achieve stakeholder and management support for the ongoing strategy
- Establish clear and measurable KPIs tied to business outcomes
