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Advanced Online Marketing Conference: Marketing Automation, Conversion & SEO

October 22, 2014 @ 1:00 pm - 6:00 pm


Online Marketing Sydney is pleased to announce the following speakers for our Advanced Online Marketing Conference in Sydney on October 22nd 2014 (From 1pm – 6pm).

1. Andre Weyher – Ex-Google Search Quality Team

Subject Area: Advanced SEO
Topic: Anatomy of a quality review by a Google Search Quality employee

Andre Worked at Google for over 5 years, after spending 2 years in the AdSense and AdWords teams he joined Matt Cutts’s Search Quality team for over 3 years. Andre is currently working as the Marketing Director at Legal Vision a one-stop-shop legal services provider. LegalVision provides a high-quality, cost-effective solution for Australian small and medium businesses seeking legal assistance, advice or documentation.

2. Rod Jacka – Well Known Australian Analytics & Conversion Optimisation Expert

Subject: Advanced Analytics & Conversion Optimisation
Topic: Conversion Optimisation

Since 2001 Rod and his team have been providing expert guidance on Internet marketing to enterprises in the education, government, retail, insurance and banking sectors. Rod is considered to be a thought leader in web analytics and optimisation. His authority is built on 16 years experience in the business, many speaking engagements, published articles and recognition by other international thought leaders. During the past 16 years, Rod has made a deep impact on many businesses, government departments and educational institutions. He specialises in helping people to implement data driven marketing decision making processes to build success.

3. Fab Capodicasa – Ex- Marketo Marketing Automation

Subject Area: Marketing Automation
Topic: Advanced Marketing Automation for eCommerce

Fab Capodicasa runs Hoosh Marketing: a marketing automation agency specializing in B2C. He has worked in both software and marketing for the last 13 years. His background is a blend of hardcore IT, direct marketing and enterprise sales. Fab previously worked for Marketo, the leading vendor in marketing automation.

4. Luke Metcalfe – CTO – Netcomber &

Subject Area: Big Data & Data Mining
Topic: Advanced Data Mining & Data Scraping

Luke Metcalfe recently sold Netcomber to Profound networks. Luke has been a web miner since 1998 and CEO/CTO/Team leader since 2003. Accomplished in web publishing, team management, commercial data mining, text processing and big data. Passionate about text generation and inferring new wisdom from data and translating that into business value.

5. James Norquay – Consulting Director – Prosperity Media

James Norquay has worked in the SEO and digital marketing field in the Australian market for over 8 years. James started working in the field by developing his own network of content websites. These sites generated over 20 million unique visitors, which he later sold. He then moved into consulting, working directly with companies such as Virgin Mobile, David Jones, Woolworths, Apparel Group, Maurice Blackburn, Travel NT and Citi Bank to drive SEO and inbound marketing growth. He currently works as Consulting Director at a high performance SEO and Inbound Marketing Company called Prosperity Media based in Sydney. The team works with ASX listed companies, funded startups and mid-sized business.


October 22, 2014
1:00 pm - 6:00 pm
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Online Marketing Sydney Meetup
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