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The Branding Bridge
October 23, 2014 @ 6:30 pm - 8:30 pm$40
The Branding Bridge – brand strategies that link client briefs to great creative.
Catriona Burgess, Strategy Director at Frost Collective will be in Canberra to speak on the role of brand strategy in setting direction for creative.
Cat will share with us case studies for clients such as the State Library of NSW, Sydney Living Museums (previously Historic Houses Trust), University of Wollongong, Redfern/Waterloo and Broken Hill destination brands and explain how Frost Collective got to the strategic position and then how this came to life in the creative. Cat will also share with some of the tools used to help tease out a brand’s positioning.