Online videos have taken over 2015-2016 and short video applications such as Vine have continued to dominate the video marketing industry as a key element of most brands’ digital strategy…. READ MORE
10 Commandments of Developing an Integrated Marketing Strategy
Developing an integrated marketing strategy is key to ensuring that you don’t waste time and money on marketing that isn’t contributing to the success of your business as a whole…. READ MORE
How I Built a Digital Agency from $0 to $8,000,000 in 18 Months
My name is Gary, I’ll turn 40 this year, am a digital marketeer and not so long ago completed my first eighteen months as the business owner of a start-up…. READ MORE
Big Digital Adelaide – Australian Digital Marketing Conference
There’s a reason they call it Big Digital – because it really is big! This conference celebrates the newest and most exciting parts of Australia’s digital marketing industry. From 7… READ MORE
The Golden Rule of Image Use on the Internet
Blogs and websites that accept guest contributions often have a dedicated section on the site with blogging guidelines and information about image use. Funny thing is, the information can vary greatly from site… READ MORE
How to Use Online Surveys to Test Marketing Messages
By using simple online surveys, you can harness the wisdom of the crowds without needing to break the bank. You will have an opportunity to
Mobile App or Mobile Website: Which To Choose?
As the business world grows, it’s important to stay onboard with technology. Smartphones have come a long way, and they’re ever-present in modern marketing strategies. If you’re planning on developing… READ MORE
How to Optimise Your YouTube Channel
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
Top 10 Marketing.com.au Articles of 2015
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Statistics for Social Media Usage in Australia: What They Mean for Your Online Marketing Efforts
Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.