The visual aspect of any marketing strategy and campaign has always been essential. Nowadays, with the increased use of technology, by both the customers and marketers, the visual identity became… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world… READ MORE
How to Increase Your Facebook Video Reach
Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When… READ MORE
Australian Marketing Conferences and Events – February 2017
With the ever changing Australian marketing industry, it’s more important than ever to keep your skills up to date. As we kick off 2017, one easy way to do this… READ MORE
7 Ways to Land Your Dream Job in Digital Marketing
If you’re trying to find a job in the digital marketing field, you’re not alone. As one of the fastest growing industries of recent years, digital marketing is an attractive,… READ MORE
Do Digital and Marketing Agencies Need to Rebrand in Order to Survive?
Since the first spammy backlink was placed on some poor unsuspecting forum about organic gardening and weight loss, SEO and marketing agencies have suffered a bad rap, and rightly so…. READ MORE
Maximise the Promotional and Branding Benefits of Your Company Mascot
Having the right promotional company mascot, whether it’s an individual, brand character or an inanimate object, does assist consumers in identifying with you and the company ethos. It is not,… READ MORE
5 Google Algorithm Changes and How You Can Future-Proof
Google’s mission is simple – help people find what they’re looking for as accurately and efficiently as possible. To achieve this, aim the Google algorithm is constantly evolving to index… READ MORE
6 Subtle Methods for Building Brand Awareness
For modern businesses, the digital age has raised both immense opportunities and great challenges. While there are a thousands of different ways to connect with consumers now, this also means… READ MORE
5 Things Your Business Could Be Doing Better on Social Media
Tweeted, Shared, Liked, LinkedIn? These are just some of the things that happen on a day-to-day basis if you’re a business owner on social media. However, being on social media… READ MORE