Blogs and websites that accept guest contributions often have a dedicated section on the site with blogging guidelines and information about image use. Funny thing is, the information can vary greatly from site… READ MORE
How to Use Online Surveys to Test Marketing Messages
By using simple online surveys, you can harness the wisdom of the crowds without needing to break the bank. You will have an opportunity to
Mobile App or Mobile Website: Which To Choose?
As the business world grows, it’s important to stay onboard with technology. Smartphones have come a long way, and they’re ever-present in modern marketing strategies. If you’re planning on developing… READ MORE
How to Optimise Your YouTube Channel
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
Top 10 Marketing.com.au Articles of 2015
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Statistics for Social Media Usage in Australia: What They Mean for Your Online Marketing Efforts
Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.
Is Your LinkedIn Company Page Doing You Justice?
There’s plenty of hype and advice out there about the importance of a well-written individual LinkedIn profile, both for job seeking and general networking purposes. Yet the impact of a… READ MORE
How to Use Facebook Adverts Demographic Targeting
Recently we took you through How to Know What Type of Facebook Advert to Use, along with a whole raft of general Facebook advert tips and tricks. But, what we… READ MORE
Keywords Are Key in Online Marketing
Anyone reasonably familiar with social media and other internet forums would already know that keyword optimisation is an essential ingredient in the online marketing mix. Whether it’s for a business… READ MORE
Marketing Conferences and Events – February 2015
With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is… READ MORE