Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with. So, here’s a few tips towards optimising yours.
What To Optimise On Your YouTube Channel
You need to do some keyword research before you come up with your video titles. Title tags are more suited to a video audience and they should describe the purpose of the video and how the viewer should use the video.
The video description is really just like writing content for a website. While the video description does need to contain individual keywords describe it can be helpful. The video description is also an opportunity to explain what the video and the business are about.
Description of the Company
The idea of a YouTube channel is to create a page where customers can enjoy your videos and your brand that is completely separate from the rest of YouTube. That means you need to describe your mission, your vision, your services, what separates you from the pack and why your videos are worth watching.
The artwork on your channel will also assist in separating your channel from the rest of YouTube. You can create background colour schemes that reflect your corporate colours, include your logo throughout the page and also litter the page with imagery to add even more visual interest.
Links are the key to optimisation. Links are great for SEO purposes and they are also great for giving your customers easy access to the products they have seen on your videos. You can include links to your website or even links to specific landing pages or purchase pages. In a time and age where social media is everything, it’s also a good idea to include links to your various social media websites and encourage people to share your videos through their own.
YouTube will generally preselect the categories that your videos will fall under but you should always double check where your videos have been placed. This is especially important when it comes to keywords. Having your video in the wrong category could mean that it won’t show up even if people are putting in the keywords you have tied it to.
If you only have a couple of videos on your site then playlists aren’t really necessary. If you upload regularly playlists are a must. For example, if you run a clothing company and are uploading videos featuring new clothes on a regular basis you can create playlists based on means or women’s clothing, winter or summer, formal or casual. This heightens the customer experience by allowing them to only view and e joy what they want to e joy instead of having to sift through irrelevant videos. You need to ensure that the tags and titles of all videos are optimised to fit into the playlist they are in. For example a video in the summer section should be optimised to ensure it relates to ‘summer.’
Give it Personality
This is connected to the artwork, or ‘skin’ of your channel. The more personality you give your channel the more customers will be able to engage with it. You need to give it a personal touch so people feel like they are connecting with a person, rather than an internet page.
The most important part of your YouTube channel is that it looks good. You don’t want it to be cluttered with too much information. Aside from the company description you really don’t want any content on here at all. The videos contain all the content, it’s the channel job to be the good looking vessel that keeps all the interesting stuff in one place.
Optimise Channel Metadata
You need to have some relevant keywords in the channel page title and include relevant keywords as tags for your channel. You can also write and SEO optimised channel description with information including links, how often your release videos and other information. Creating an avatar image that reflects your channel is also a great way to make your channel standout on the search results page.
A YouTube channel is a must for the modern marketer. The millenials are becoming a key market – their attention spans are short, they don’t want to read and they love engaging and personalized content. There is nothing more interactive than the video, so create an engaging place for your videos to be kept.
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