Developing an integrated marketing strategy is key to ensuring that you don’t waste time and money on marketing that isn’t contributing to the success of your business as a whole. Today, marketers have a huge range of choice available to them when they’re considering how to promote and where to advertise products and services. If… READ MORE
My name is Gary, I’ll turn 40 this year, am a digital marketeer and not so long ago completed my first eighteen months as the business owner of a start-up. Not to put the kiss of death on it but we’ve done well, in fact we’ve done extremely well. With no funding we’ve grown to… READ MORE
There’s a reason they call it Big Digital – because it really is big! This conference celebrates the newest and most exciting parts of Australia’s digital marketing industry. From 7 to 8 June 2016, attendees can spend two days learning the ins and outs of the industry, all in one supreme location – The Science… READ MORE
Blogs and websites that accept guest contributions often have a dedicated section on the site with blogging guidelines and information about image use. Funny thing is, the information can vary greatly from site to site when it comes to the issue of image use and there’s not really a unified opinion on this. This can create confusion and… READ MORE
By using simple online surveys, you can harness the wisdom of the crowds without needing to break the bank. You will have an opportunity to
As the business world grows, it’s important to stay onboard with technology. Smartphones have come a long way, and they’re ever-present in modern marketing strategies. If you’re planning on developing your business’s mobile presence, you’ll need to align your budget with this year’s biggest innovations. Mobile applications (mobile apps) and mobile websites are among the… READ MORE
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.
There’s plenty of hype and advice out there about the importance of a well-written individual LinkedIn profile, both for job seeking and general networking purposes. Yet the impact of a professionally crafted, engaging and interactive LinkedIn company page doesn’t seem to win as many headlines. LinkedIn is officially the world’s largest professional online network, with… READ MORE