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Instagram Hiding ‘Likes’ And What It Means For Your Business

June 2, 2019 By Jordan Zhao

Instagram hiding likes

Your business’s Instagram page has been rendered useless. No like count? How else will your followers (and potential followers) know your account is legit anymore? Sure, you’ll be able to see your own like count. But no one else will. How will people know how popular you are? How else will they determine which company… READ MORE

Top Tips to Boost Instagram Video Views

April 26, 2019 By Kristen Smith

Instagram video marketing

Did you know that Instagram and video marketing are the best ways to take your brand visibility to the next level? It will improve your online presence, enhance customer loyalty, and fan following in no time. In today’s competitive business environment, only text-based marketing copy will not do you much good. Even if it does,… READ MORE

Australian Digital Marketing Podcasts To Listen To

April 10, 2019 By Pamela Alison Meagher

Australian digital marketing podcasts

Podcasts are a resourceful way to level-up on your digital marketing skills. You can listen on your commute, doing housework, or even while you’re gaming. The podcast space of digital marketing, search engine optimisation, content writing, social media and tech news is packed with professionals willing to knowledge share their expertise. But which ones should… READ MORE

3 Reasons You Should Never Forget the Bigger Picture in Digital Marketing

December 7, 2018 By David Bobis

There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital marketing incrementally, rather than looking at the bigger picture or working towards a wider marketing strategy. When marketers fail to focus on big-picture questions about… READ MORE

How to Create a Social Media Marketing Plan like a Pro

December 5, 2018 By Patrick Panuncillon

Social media marketing plan

If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most probable response you’ll hear is that social media sites are your best bet. Why? It is because everyone knows that a massive number of internet… READ MORE

Are You Prepared for the Biggest Social Media Trends in 2019?

November 26, 2018 By Claire Stevens

Social media trends for 2019

Any social media user will probably know by now that unless you put some content online, either business-wise or for personal reasons – you simply don’t exist. Went on a beautiful holiday? It can’t be true unless you Instagram it. Did you get engaged? It’s not official unless you change your status on Facebook. Exploring… READ MORE

How eCommerce Stores Can Prepare Themselves for the Holiday Season

November 14, 2018 By Violet Smith

Ecommerce website marketing for holidays

Social media for e-commerce is always tricky because trends and active practice are ever changing in a span of time. What’s important is that every business owner is ready to always look for improvements and capitalise it in his or her store’s social media marketing. As the Christmas season is fast approaching, marketing needs to… READ MORE

How You Can Combine Your PR and SEO Strategies

October 22, 2018 By Adela Belin

Combine PR and SEO Strategies

Gone are the days when you had a separate team for public relations (PR) and SEO, working in isolation. While your PR team was busy securing coverage in magazines, newspapers and TV channels, SEO was all about stuffing content with keywords. However, the recent times has seen a huge transformation in the digital landscape, and… READ MORE

8 Tactics to Increase Engagement on Your Business Facebook Page

October 10, 2018 By Davide Defendi

How to increase Facebook page engagement

Facebook engagement is getting increasingly challenging. With over 70 million businesses worldwide using Facebook Pages and 20 million communicating using Facebook Messenger, Facebook has become the norm of consumer and business engagement. Unlike slow conventional marketing, Facebook is a mechanism for instantaneous connection with customers and audiences, allowing a more tailored and specialised form of… READ MORE

The Essentials of Hospitality Marketing

October 9, 2018 By Eugene Went

Hospitality Marketing

In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat business. In order to effectively market your business in the digital space, follow these 7 essential tips for hospitality marketing. 1. Identify Your Target Audience… READ MORE

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