We’re into the new decade! It’s time to map out your 2020 networking and professional development opportunities. We’ve collected the latest upcoming marketing conferences, workshops and functions for you to get a head start. Here is February’s Marketing.com.au Australian marketing, advertising and business event round up. If you want to plot out your entire 2020… READ MORE
5 Ways to Increase Visibility and Engagement for Your Online Brand
Currently, all brands need to have an online presence. People purchase what they can remember. The impressions brands create keeps them active in their customers’ minds. The distinct efforts brands make usually establish them within the market and maintain them within a great position to compete with the other brands. Therefore brand visibility is significantly… READ MORE
Marketing.com.au’s Top 10 Articles for 2019
Marketing.com.au has been sharing knowledge across social media, video production, email marketing, search engine optimisation and much more over our eight years. We are dedicated to bringing our readers frequent updates on all the latest trends, resources and events in marketing from around Australia. This year we’ve had articles on website traffic, digital marketing mistakes,… READ MORE
SEMrush AU Search Awards 2019 Winners
About the SEMrush AU Search Awards 2019 SEMrush is a digital marketing tool created by Oleg Shchegolev and Dmitry Melnikov in 2008. It’s used for SEO, advertising, content, social media, competitor research, and reporting. SEMrush visited Australia to celebrate the best digital marketing professionals in Australia. The 2019 awards took place on Tuesday 12 November… READ MORE
10 Great Examples of Social Media Reputation Management
Social media are two words that became the most popular ones among marketers and entrepreneurs. Traditional methods of advertising are no longer able to bring the results we expect. Every business owner needs to follow current trends to be better than his or her competitors. Yet, social media platforms are a place where everyone can… READ MORE
SEMrush AU Search Awards 2019 Nominations
About SEMrush Digital marketing performance can be improved with the best digital marketing tools. One of these is SEMrush. It’s a software as a service (SaaS) first created by Oleg Shchegolev and Dmitry Melnikov in 2008. The tool can be used for: SEO Advertising Social media Content Competitive research Reporting and management SEMrush AU Search… READ MORE
How To Use Social Media To Reach Your Target Audience
The days are gone when social media was just meant for us. Nowadays, it has become mainstream than ever before. Businesses all across the globe are putting their best foot forward in providing their clients and customers with the best services possible. And social media, being their primary choice of marketing, is helping them in… READ MORE
Budgeting Social Media Marketing and How to Get Your Money’s Worth
Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE
The Value of Social Listening as a Social Media Strategy
When you hold a conversation, the success of the interaction relies on your ability to listen to the other person and give appropriate responses. The same thing is true of social media. After all, social media platforms are expressly designed as platforms for interaction. So why aren’t businesses listening to the conversation? If you’re not… READ MORE
Why We Need to Look Beyond Follower Size When it Comes to Influencer Marketing
Influencer marketing has caused a lot of debate over the years, partly because of the transparency issues that have arisen and partly because we have had to come to terms with the fact that everyday people can make a living from documenting their life and spruiking products. But if you unpack it, it makes sense…. READ MORE
