IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is capable of eating its competition: think Snapchat and Instagram stories. What Is IGTV? IGTV will focus on vertical video content up to 60mins long in… READ MORE
The Ultimate Guide to Instagram Advertising
Want to know how powerful Instagram is? It has 800 million monthly active users worldwide and 5 million users in Australia. That makes Instagram an advertising platform that gives you access to 20% of our population. Being Instagram famous is a byword for market dominance, and if your product or service gets to that level,… READ MORE
Become a Data Detective and Solve Your Own Marketing Problems
Like a detective at the scene of the crime, look for clues to help crack your unsolved marketing cases. In this article, we’ll aim to demonstrate the importance of knowing which data to use, where to get it and how to interpret it. Take the guess work out of marketing and use data insights to… READ MORE
5 Ways to Make a Killer First Impression on Social Media
Did you know Facebook has nearly 2 billion monthly active users? That is a lot of cute cat videos people! Aside from being an addictive distraction from things you need to do, social media is a fertile hunting ground for all manner of marketers, advertisers, and business owners. And can you blame them? It’s a… READ MORE
The Rising Use of Ad Blockers and What You Can Do as Marketers
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online now through software known as ad blockers and it’s on the rise with 615 million devices using them, roughly 11% of Internet users. Essentially ad… READ MORE
TweetChats for Business
TweetChats are sweeping the nation. You thought you were up to snuff on your marketing trends? As you know, it’s a dynamic and evergreen industry, changing every day to keep up with the demand of the most social generation yet. So, while Twitter and Tweets changed the game for both individuals and companies, TweetChats are… READ MORE
How to Skyrocket Your Rankings Through Brand Mentions
When it comes to using the Internet as your brand’s platform, Search Engine Optimisation (SEO) represents the totality of the techniques you need to use to make sure your brand stays on top of every Search Engine Results Page (SERP). This means that with the help of proper SEO utilisation, your brand’s webpage will be… READ MORE
4 Ways to Use Social Media to Amplify Your Branding and Marketing Efforts
Those who were active during the early days of SEO in Sydney will remember how easy it was to optimise a page for a particular keyword or phrase. Stuffing content with keywords was an effective way to influence what search engines thought you should rank for. This combined with an aggressive backlink campaign was all… READ MORE
How to Build a Profitable Business Using Social Media and Content Marketing
Creating an online business can be hard if the marketplace is saturated with lots of competition. However, by getting social media and content marketing right it doesn’t matter how strong the competition is, you’ll have a great chance of making a dent in the share of the marketplace. In some industries content marketing is a… READ MORE
4 Powerful Mistakes to Avoid in Digital Marketing
Every business owner knows the fact that the business industry never guarantees a smooth sailing course. Almost all businesses have already encountered multiple failures, may it be due to minimal mistakes or major lapses, that can cause a significant issue which affects the company’s business overall profit, especially the errors in digital marketing. Some of… READ MORE