Marketing news, events and resources
Google Tag Manager is a free tool allowing you to quickly add 'tags' (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags... READ MORE
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to... READ MORE
For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You'll learn the importance... READ MORE
Marketing has become chaotic and unpredictable. We’re ready to embrace it, and the effective use of content and technology are paramount. Our ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and... READ MORE
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence.... READ MORE
In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand... READ MORE
Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data,... READ MORE
AMI's Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate. AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the... READ MORE
A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing. Social media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical, there is a need to develop good social media... READ MORE
WSAI 2020 is a content-focused event. Every presentation – be it a poster or an oral one – is carefully vetted by our prestigious scientific committee. They ensure that the topics covered by the program are both informative and relevant. The success of the previous editions proves that when an event is created around high-quality... READ MORE