Marketing news, events and resources
Storytelling is an art that has been around as long as humans. The words, the cadence, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art... READ MORE
This event will live stream a series of presentations, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery. Topics We will cover the following topics during the 2-day event: The Post-Pandemic Consumer New Normal in Retail & Ecommerce Brand Purpose: Lessons from Those that Rose to the Occasion... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
Are you stuck at a crossroads? Join Sonya Keenan, Molly Pittman, Russ Henneberry & 20+ other experts for 2 days packed with the newest strategies in paid advertising & digital marketing, all from the comfort of your home. Road Map to Recovery DMDU is a community that began to help Australian business owners to grow... READ MORE
Google Tag Manager is a free tool allowing you to quickly add 'tags' (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics, AdWords conversions, remarketing / retargeting, Facebook tracking pixels, MailChimp goals, and many many more. Google Tag Manager makes managing and deploying these tags... READ MORE
Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to... READ MORE
For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You'll learn the importance... READ MORE
Marketing has become chaotic and unpredictable. We’re ready to embrace it, and the effective use of content and technology are paramount. Our ContentTECH conference mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and... READ MORE
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence.... READ MORE
In the time constrained 21st century, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. Students will learn about the strengths and weaknesses of video as a communication medium, and also better understand... READ MORE