Marketing news, events and resources
Who can benefit from this sub-editing and proofreading workshop? This subbing course will help anyone improve their editing skills, regardless of whether they're new to editing or are an experienced editor who wants a refresher. People who usually attend are often involved in: communications publishing journalism marketing public relations (PR) blogging. Taught by a former... READ MORE
These days the Google gods aren't satisfied with basic blog posts. They want intelligent, engaging, well written, problem-solving content that matches the searchers intent. And guess what, humans want this too. * So what are the different types of search intent? * How do these fit into the brand awareness cycle? * What role does... READ MORE
Australia’s premier social media & digital marketing conference. If your goal is to build brand awareness, generate engagement, drive traffic, gain more leads, increase sales or improve customer loyalty, then join us for Click Engage Convert! Click Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies, tips... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry, and the deadline for submissions is... READ MORE
FINCX2019 Future Digital Marketing Strategies, Member Engagement & Customer Experience (CX) for Financial Services 2019 Forum Reasons to attend: Hear how the best in your sector across Australia are achieving substantial results through developing the most effective digital marketing roadmap to fit their target market Understand how to innovate and create a shift in digital... READ MORE
IDEO STRATEGY WORKSHOP - MELBOURNE EARLY BIRD TICKETS AVAILABLE - LIMITED SEATS The Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content... READ MORE
About This Class Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to... READ MORE
LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS. Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar. Suitable for business owners or employees looking to accelerate their digital marketing knowledge. Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who... READ MORE
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018). So why is everyone talking about content marketing; and how do I use it to achieve marketing success for... READ MORE