Marketing news, events and resources
The purpose of marketing automation is to improve the customer experience, making customers more likely to buy, stay loyal, and become advocates. This is a one day conference where you will learn how it has transformed, how marketers build and execute in today's digital landscape, the latest and most powerful marketing automation tools and strategies... READ MORE
This event combines succinct presentations with in-depth discussions with leading digital experts, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.
Join us at the Guru Breakfast with Alicia Olson-Keating, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC). Alicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using... READ MORE
Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday, 16 May 2019 as we discuss key topics in the Australian digital video landscape.
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
Youth Marketing Australia Conference (YMA) is a two day, thoughtfully curated event designed to help marketing professionals keep up with the fast paced demographic, Generation Z. Over the past two years, we have hosted speakers from brands such as Google, Facebook, MTV, Linkedin, BuzzFeed, Instagram and Contiki, just to name a few. This year hear... READ MORE
The bedrock for the survival of a company is its ability to get customers, grow, and scale. By mastering a range of powerful digital tools, individuals and businesses are able to successfully sell a product or service. The ability to move customers down the end-to-end marketing funnel is vital not only to the traction and... READ MORE
DigiMarCon Australia 2019 is your chance to ... - Hear from some of the most audacious and thought provoking speakers in the digital marketing industry. - Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. - Network with thought leaders, collaborate with your peers... READ MORE
This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice. We’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019. This year, we'll discuss how to become indispensable in this DIY world. How do... READ MORE
VidCon’s Industry Track offers unparalleled access to top leading industry experts, digital creators, and media tastemakers. This year’s Industry Track will provide deep, industry-changing insights on how to grow and monetise your business through online video platforms, building sustainable and profitable communities, best practices for using video to sell products and services, and in-depth strategy... READ MORE