We’re into the new decade! It’s time to map out your 2020 networking and professional development opportunities. We’ve collected the latest upcoming marketing conferences, workshops and functions for you to get a head start. Here is February’s Marketing.com.au Australian marketing, advertising and business event round up.
If you want to plot out your entire 2020 networking calendar, head over to our Australian Marketing Conferences and Events Calendar. If there’s an event, conference or webinar we’ve missed submit the event here free.
Product Management Essentials Introductory Bootcamp
How can you become a mini-CEO? Learn the strategic mindset of a Product Manager – the skills that sit at the center of all activity, productivity, and positive change of a physical or digital product. Product Managers understand all the inputs – using analytical skills, optimisation techniques and data analysis to better know and understand their customers.
Marketing Analytics Symposium – Sydney (MASS)
Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium – Sydney (MASS) will bring together business leaders, analysts and practice-orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics. Featuring top industry practitioners and world-renowned academics on the speaker panel.
Google Ads Fundamentals Training
Google Ads is kind of like skipping the queue at an amusement park. People are most likely already looking for you on search, and Google Ads will get you right to the top of results. Interested? Here’s the catch – for your ads to be effective, you have to show up in front of a relevant audience, at a relevant time. This is where this workshop comes in.
21st Intrigue Digital Marketing Summit
Welcome to the 3rd Annual Intrigue Melbourne taking place on the 5th of February at the beautiful Jasper Hotel right at the heart of the city. This time we are taking it to the next level because of the love we have got from this beautiful city. Senior marketers and sales professionals from across Australia are expected to join the most intimate event in the world where everyone has the right to speak their hearts out.
Pause Fest 2020
Pause Fest is the world’s leading independent festival for creativity and business, and this year it is celebrating its 10th birthday. Founded by George Hedon, Pause Fest brings together innovators from across the globe for three days of reflection, creativity, and ingenuity. Across the three days, there will be plenty of opportunities for discovery, inspiration, learning, and creating new connections.
Online Marketing Sydney Conference
Prosperity Media is happy to announce that we will be running an Online Marketing Conference on the 10th of February 2020 in Sydney. Who is the conference going to be for?
– SEO’s of any level: Entry, Mid, Advanced
– Digital Marketing Managers
– PPC Managers
– Business Owners looking to grow website traffic
– Affiliate Marketers
– eCommerce Managers
– Growth Hackers
Customer Journey Mapping
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
Grill The Marketer III – Tokyo Drift | Live Marketing Q&A
All your marketing questions answered. Live. Are you sick of the same old marketing events? We were too, so we decided to mix it up and bring you something a bit different. Grill The Marketer has no scripts, sales pitches or PowerPoint slides….just your questions getting answered in a live Q&A.
Creating Killer Events With Hype and Marketing Buzz
Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand, organise your user base, and impact real people in the real world. So how do you create event hype and create an energy-filled event, full of the right people? How do you craft creative marketing strategies to maximize your impact? Hear from our panel of event experts and industry gurus about: What it takes to create an amazing event experience…
Digital Marketing Summit (Melbourne)
The digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
Digital Marketing Training – One Day Master Class
Cover all important aspects of digital marketing in one day, at a convenient North Sydney CBD location or via Webinar. Suitable for business owners or employees looking to accelerate their digital marketing knowledge. Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global websites e.g Dell.com North America.
Powerful & Confident Presentation Skills Masterclass
Many Talented have great thoughts and ideas, but due to limited experience or confidence in presenting their thoughts and ideas many have fallen short of getting buy-in their target audience. In other words, many a success on one’s ability to articulate thoughts and ideas effectively in person. Powerful and Confident Presentation Skills Masterclass will teach you all the steps you need to conquer fear of the stage and speaking in public.
Digital Marketing Workshop in Brisbane
Our Digital Marketing Workshop in Brisbane is a 2.5 hour event will give you a fantastic overview of digital marketing for business. You will discover how digital marketing can work for your business, how to promote your business using strategies such as search engine optimisation (SEO), Google Ads, blogging, content marketing, social media marketing and more.
Content Opportunities in 2020
Content marketing is a staple in every marketing plan, but with an increasing range of content and publishing options available, marketers need to strategically define the approach that will get the most cut through and encourage action. At Interactive Minds’ first event for 2020, we’ll review the hottest content opportunities that marketers should consider, look at exactly how successful campaigns are being thought up and implemented and see how to think outside the box to generate content ideas.
Create a LinkedIn Content Strategy (and the content to go with it) in 1 day
In 1 day I will work with you step-by-step to create your LinkedIn content marketing strategy and the content that goes with it. If you want to use LinkedIn to position you as an authority or expert a content-driven marketing strategy is key. This workshop will show you exactly what you need to do to create a content marketing strategy that works for you!
Grow your audience with Hubspot: Email Marketing Certification Workshop
Join us to take HubSpot’s Academy email certification live and in person. Learn everything you need to know to develop an email marketing strategy that delivers quantifiable business results. By the end of the course you’ll be able to:
– Understand the fundamentals of email marketing
– Design emails that deliver the best results
– Identify, analyse and report on your most important email metrics
– Segment and manage your contacts give them the best email communications experience
Customer Contact Week 2020 Australia and New Zealand
For years, contact centers have worked in siloes, focused on responding to customer calls in a fast and efficient manner. Those days are long gone! Contact Centres are ready to emerge as the hero of customer experience, embracing a new way of working that goes way beyond transactional activity towards an empowered customer relationship management.
Forward Marketing Summit Sydney 2020
Forward Marketing Summit is Australia’s leading conference where the greatest innovators of marketing, data and technology converge! Our previous Sydney events have proved extremely popular, and the 2020 summit will be bigger than ever – as we bring together over 300 digital marketers, data scientists, analysts, developers and product leaders. Together, they will share best practices of how to leverage data to supercharge the marketing function, build scalable data infrastructures, optimise marketing tech stacks and much more!
The Future of TV Advertising Sydney
Future TV Advertising Forum Sydney returns in February, asking whether we are heading for media effectiveness and brand health crisis, fuelled by short-termism (including cost-cutting) and sub-optimal planning. We will debate the future of ad-funded broadcasts in Australia and look at all the tools TV can employ to make TV better measured, traded, targeted and data-led.
Where to Next?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your Australian advertising and marketing events here.
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.