You have probably heard the rumours over the past few months, well this week it was official, the Apple iPhone 5 has been released. Apple have announced that it will be available in Australia on September 21 and that customers can pre order from today.
We like to remain objective at Marketing.com.au, however, we also like to be honest and we can’t wait to get our hands on the new iPhone 5. If you haven’t had a chance yet to find out more about it (it’s been a busy week!), we thought we’d highlight a few of the main pros and cons for you:
Pros: 4G, faster, longer battery life and it’s thinner
Cons: new connector means it’s not compatible with older accessories and it’s a little on the pricey side
Here’s a bit more of a run down on the features you can expect:
- 18% thinner – 7.6mm vs. 9.3mm for iPhone 4S
- 20% lighter – 112grams vs. 140grams for iPhone 4S
- 4-inch Retina display – more pixels and a taller screen
- Faster wireless and 4G Internet
- Better performance and battery life
- iOS 6 operating system – 200+ new features including a new maps app with navigation
- FaceTime over the cellar network
- 8 megapixel camera – with new panorama feature
- New connector – also reversible so it fits either way
- New earphones – better fit, more durable and better sound quality
- Range of colours – in white, silver, black or slate colours
With faster internet and a higher resolution screen, expect to see a lot more richer content being developed for mobile consumption. The launch of the iPhone 5 is a timely reminder that if mobile marketing is not part of your marketing plans, you need to get a move on quick smart! The expectations are even greater now for brands and websites to get with the program.
According to a study by Google in partnership with Ipsos MediaCT called Our Mobile Planet: Australia, “Smartphone penetration has risen to 52% of the population and these smartphone owners are becoming increasingly reliant on their devices. 58% access the Internet every day on their smartphone and most never leave home without it. Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.”
What are your thoughts on the new iPhone 5? What are your likes or dislikes about their marketing? We’d love to hear from you below.
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