It’s no easy feat to get an app developed and launched on the App Store. Despite this, many developers will go through the entire process of building, optimising, critiquing, reviewing, and finalising their app without having a solid, actionable idea of how to get it in front of their target audience. If your app hasn’t… READ MORE
The Rising Use of Ad Blockers and What You Can Do as Marketers
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online now through software known as ad blockers and it’s on the rise with 615 million devices using them, roughly 11% of Internet users. Essentially ad… READ MORE
Core Marketing Concepts Refresher: Two for One
Notebooks out and pencils ready? Today we have the second instalment in our dummies guide to core marketing concepts. I know what you’re thinking; core marketing concepts don’t really have the same razzle dazzle as an exposé on Apple’s latest operating system. You’re right. They don’t. But while Apple will launch a new iOS in… READ MORE
What The Apple iPad Mini Means For Marketers
The Apple iPad mini launched in Australia last week. If you haven’t already seen one, it is a thinner, smaller, lighter and more affordable version of the standard iPad with all the features you love and some extra enhancements. As you might expect there has been talk about how much it will cannibalise Apple’s standard… READ MORE
It’s official, the Apple iPhone 5 is on its way to Australia!
You have probably heard the rumours over the past few months, well this week it was official, the Apple iPhone 5 has been released. Apple have announced that it will be available in Australia on September 21 and that customers can pre order from today. We like to remain objective at Marketing.com.au, however, we also like… READ MORE