IAB Mobile Landscape 2015 Results – Melbourne This event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in… READ MORE
5 Tips To Capture Mobile Clicks
Most marketers are well aware by now of Mobile Love In Australia and the Mobile Marketing Trends that have changed the way we engage with our customers. The importance of optimised web content and email for mobile devices should never be underestimated. Responsys, a leading provider of email and cross-channel marketing solutions, got in touch… READ MORE
What The Apple iPad Mini Means For Marketers
The Apple iPad mini launched in Australia last week. If you haven’t already seen one, it is a thinner, smaller, lighter and more affordable version of the standard iPad with all the features you love and some extra enhancements. As you might expect there has been talk about how much it will cannibalise Apple’s standard… READ MORE
Create Web Video Like A Pro
We all know by now about the power of web video and how important it is for a well-rounded content strategy. So we decided to talk to someone with expertise in this field who produces lots of video for the web. Stuart from LemonChip has kindly offered up his time to answer a few questions… READ MORE
Mobile Marketing Trends in 2012
The penetration of smartphone ownership in Australia is one of the highest in the developed world and the numbers are continuing to rise. According to Frost and Sullivan, around 41 per cent of Aussies currently own a smartphone and this number is expected to hit 65 per cent in the next five years*. For most… READ MORE
It’s official, the Apple iPhone 5 is on its way to Australia!
You have probably heard the rumours over the past few months, well this week it was official, the Apple iPhone 5 has been released. Apple have announced that it will be available in Australia on September 21 and that customers can pre order from today. We like to remain objective at Marketing.com.au, however, we also like… READ MORE
Interesting Trends in Mobile Access in Australia
With smartphone usage in Australia estimated at a whopping 40%, if you’re not already getting serious about mobile, now may be the time. According to Morgan Stanley research mobile internet access will be greater than access from laptops and desktop computers. And according to Google, 44% of searches last-minute gifts will be performed on mobile devices…. READ MORE