COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Thought Leadership Series – Brand Management Masterclass
June 8, 2016 @ 8:30 am - 12:30 pm
This half-day workshop masterclass is designed for any manager or marketer who wants to learn the ins and outs of better brand management and marketing. The masterclass will examine practical key challenges of being a brand manager and use real-time examples as case studies to further help participants avoid the typical problems and pitfalls of bad brand management.
This masterclass will help participants to:
Learn concepts of brand equity and its connection to modern marketing.
Appreciate the risks of sales promotion and commodification.
Position or reposition of a brand
Learn the importance of brand architecture
Utilize brand strategy to energize marketing tactics
