Anyone who works for a marketing company knows how important it is to devise ways and means to improve the exposure of and generate business for other companies. Ironically, marketing companies often focus so much on helping their clients that they neglect improving their own marketing prospects. In addition, it can be difficult to market your own company objectively, and marketers may shy away from marketing their own company due to the need for an unbiased opinion when devising strategies. Sounds familiar – but where to start? Here are some tips on marketing your marketing company!
Allocate a budget and resources for your marketing activities
When you spend all day promoting other companies, allocating resources to market your own company may be the last thing on your agenda. However, marketing companies are advised to approach their own publicity as they do their clients’, namely as an on-going project that requires a budget and resources. First to the fundamentals: a budget should be drawn up, in-house marketing activities allocated to team members and outsourcing provided where necessary.
Set targets and goals
When setting up a plan for another company, it is obvious that measurable targets and goals must be put in place. However, too many companies fail to do the same for themselves, preferring instead to take a haphazard approach towards their own marketing efforts. Identify measurable targets and goals and then put in place a concrete plan of action for your own specific needs.
Create a detailed marketing plan
Once you’ve identified your targets and goals, draw up a detailed marketing plan. I recommend that your plan follow a three-six-twelve month structure, reviewed quarterly. Ensure that you and your team members are well aware of your goals and committed to adhering to the plan.
Optimise your digital media presence
In this day and age, the need for a strong internet presence is non-negotiable. Marketing companies must ensure they have done their onsite and offsite search engine optimisation or risk losing out to the competition. In addition, social media now being a major part of a company’s marketing arsenal, it is important to know how to use the various social media networks to your company’s advantage.
Maintain a strong print media presence
While social media is getting a lot of attention these days, care should be taken not to neglect your presence in print media. Press releases and well-designed brochures are just some of the outlets you can use to market your company.
Get involved in the community
There is often no way to replicate the quality of exposure that comes from community involvement. Potential clients want to form real offline relationships with the people in your company, and often a stimulating face-to-face conversation is the most effective way to convert someone into a customer. Get involved in community events or organise your own to boost awareness of your company’s presence in the real world.
They say a plumber’s tap always drips, but it is imperative that agencies manage their own marketing activities as meticulously as they do those of their clients. Fortunately, those that do make it a priority to concentrate on marketing themselves often find that their expertise in the field helps their efforts pay off handsomely.
Thanks to Bernard again for another insightful article with some great tips for marketing companies.
Aside from developing a league of veteran snowboarders, Bernard is SEO Works’ Director of SEO Services, helping businesses in Europe, Asia, Australia and the USA succeed online through the implementation of best practice Inbound Marketing. SEO Works has their finger on the pulse and is well regarded as one of the most successful SEO Companies in Australia.
Aside from developing a league of veteran snowboarders, Bernard is SEO Works’ Director of SEO Services, helping businesses in Europe, Asia, Australia and the USA succeed online through the implementation of best practice Inbound Marketing.
About Bernard Somja, SEO Works
