With users spending over 65% of all digital media time on mobile devices, it’s no wonder that mobile app technology is the hottest battleground for developers, marketers and strategists to win the hearts, minds and dollars of a connected public. Recent years have seen unprecedented changes in the ways that technology users interact with mobile… READ MORE
Adobe Symposium 2016
Adobe Symposium 2016 is a premium digital conference designed to educate and connect attendees on the vast digital industries that Adobe crosses. Learn how to effectively reach your customers, enhance their customer experience, explore the latest digital tools and trends in marketing, discover how companies are using Adobe Marketing Cloud software to gain deep insights… READ MORE
Defining Digital Success in 2015
Do you define success by your Facebook likes, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation’s strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value? In February, Interactive Minds will explore what are the appropriate KPIs for digital initiatives… READ MORE
Tips For Marketing Companies On Marketing Themselves
Anyone who works for a marketing company knows how important it is to devise ways and means to improve the exposure of and generate business for other companies. Ironically, marketing companies often focus so much on helping their clients that they neglect improving their own marketing prospects. In addition, it can be difficult to market… READ MORE
Mi9 Focus On Digital Experiences
You may have heard that this week that the digital media company Mi9 has appointed Tim Parsons as the Director of Product Innovation, with a top priority of attracting and entertaining audiences through digital experiences. This is a great example of what leading brands and companies are doing in Australia to leverage the new wave… READ MORE
